Why should I start an online business?

“We were not ready”

I'm sure you’ve heard those four words thrown around by everyone this past year and a half. You’ve heard it from your friends, from your colleagues, and you might have even uttered the words yourself. It's important to note that this has now become a global experience. The “we” in that phrase truly applies to all of humanity right now. Time, however, does not wait. It is quick and ruthless, and when a tide of misfortune comes your way, and you’re still scrambling to pick up the shards of your business’s future, everything… Can be washed away.

As an entrepreneur, it is your duty to be at the front lines of change. Every shift in the market needs to be under your watchful eye, and every opportunity must be seized. Time moves on, and gone are the days where customers needed to head to a brick and mortar establishment for their needs.

Ecommerce, or digital sales, is expected to generate $4.5 trillion dollars by the end of this year. By the year 2040, it is projected that 95% of ALL purchases will be made online. We see the rapid wave of eCommerce coming to revolutionize the market as we know it, and Covid was just the very tip of the tide.

But what can you do to make sure your business isn't swept away? How can you, an entrepreneur with tons of potential and more to work towards, anchor yourself?

The answer is to dive headfirst.

You and your business need to get involved in the future of eCommerce and expand your reach through the internet. It may seem challenging, as all new things do. You might even be concerned about having to compete against huge companies like Amazon end eBay. This, however, is not the case. Starting an online store is often much easier than a traditional one. All of your companies nuances can be managed in the same place. There is no need to worry about setting up a location, nor physical maintenance of an area.

It's also important to not see big companies as competition, but rather as a tool you can use. There are plenty of useful platforms like Wix, Amazon, JD, and many others where entrepreneurs can set up an online store in a portion of the time it used to. They also give you detailed breakdowns of sales. You can see where your products are ordered most, who orders them most, and what products aren't working. This enables you to easily make improvements to your business, and learn from your mistakes in a matter of minutes. They also give easy access to advertisement resources, where you can promote your business to others around the world without ever needing to leave your house.

Any person of any age can be part of the future, and with a bit of dedication, eCommerce can take you and your business to new heights. Now is the time to invest!

Contact @santpix to take your business to the next level